# Create a campaign or automation

## Send a campaign

1. Go to **Marketing → Email**.
2. Create a campaign, choose a **template** and the **contact group** to send to.
3. Review, then **send now** or **schedule** it for later.
4. After sending, watch stats: **delivered, opened, clicked, bounced, unsubscribed**.

## Build an automation

1. In **Marketing → Email → automations**, create an automation.
2. Add steps — for example a welcome email on signup, then a follow-up after a delay.
3. Set delays and channels, then activate it. New subscribers flow through automatically.

## Tips

- Send to consented, engaged contacts for the best deliverability.
- A/B test subject lines to improve open rates.

## Troubleshooting

- **Low opens** — try a clearer subject and send-time; clean out inactive contacts.
- **High bounces** — remove invalid addresses; make sure your sending domain is authenticated.

**Related:** Build contact lists and add subscribers · Create a branded email template